Expo Publicity

High Impact Mass Media Publicity The Conscious Living Expo is supported by a comprehensive and dynamic mass media campaign which covers all of Western Australia (particularly the Perth metro area), as well as the other states of Australia.

1. Television Three weeks prior to the Expo we launch a high impact schedule of quality TV commercials. The ads go to air on Perth`s highest rating television station who provide us with a high volume of commercial time-slots during programs which attract our target audience.
2. Radio Two weeks prior to the Expo our schedule of quality radio commercials begins. Perth`s Number 1 radio station targets our niche market on a daily basis with advertisements that have always proven to be highly effective and which we supplement with ticket giveaways and `hot spot` promotions.

3. Newspapers We reach more than 1 million readers on the weekend prior to the Expo with our advertising  in Western Australia`s largest circulation newspaper.  In addition - to ensure our target market knows of the Expo well in advance we also advertise in the following publications: * Nova * Living Now Magazine* Conscious Living Magazine

4. Expo Program Our Expo  Program boasts a distribution of 40,000 copies throughout the Perth metro area (and major regional centres) to health food shops, practitioner clinics, bookshops, libraries and cafes . 10,000 Programs are direct mailed to our visitor database.

5. Media Interviews with our keynote speakers are featured in the major  West Australian newspapers, radio talk shows  and  TV programs. The  highlights of the Expo are featured on the news programs of the leading TV channel in Perth.

6. E Mail and Online Showcase:  The Expo Program and updates are  emailed to 7,000 E Newsletter Subscribers every fortnight . The Expo Website advertises all the attractions , special ticket offers, prizes, program of events and lists all the exhibitors with links to their websites.  Our new Online Expo Showcase features what's happening and who's exhibiting. Exhibitors can have a display listing of 40 words plus an image with a link to their website and email in the section of their choice.